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Advertising intensity in consumer goods marketing :
an analysis of variations in advertising-to-sales ratios /
Paul W. Farris.

APA Citation

Farris, P. W. (1976). Advertising intensity in consumer goods marketing: an analysis of variations in advertising-to-sales ratios. .

MLA Citation

Farris, Paul W. Advertising Intensity In Consumer Goods Marketing: an Analysis of Variations In Advertising-to-sales Ratios. , 1976.

Warning: These citations may not always be complete (especially for serials).