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‡hHF5814 .F25 1976
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‡aFarris, Paul W.
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‡aAdvertising intensity in consumer goods marketing :
‡ban analysis of variations in advertising-to-sales ratios /
‡cPaul W. Farris.
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‡c1976.
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‡av, 238 leaves :
‡bill.
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‡aTypescript.
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‡aThesis (Ph.D.)--Graduate School of Business Administration, Harvard University, 1976.
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‡aBibliography: leaves 233-237.
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‡aPhotocopy.
‡bAnn Arbor, Mi. :
‡cUniversity Microfilms International,
‡d1982.
‡e21 cm.
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‡aMode of access: Internet.
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‡aMarketing research.
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‡aAdvertising
‡xResearch.
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