Advertising intensity in consumer goods marketing : an analysis of variations in advertising-to-sales ratios

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100 1 ‡aFarris, Paul W.
245 1 0 ‡aAdvertising intensity in consumer goods marketing : ‡ban analysis of variations in advertising-to-sales ratios / ‡cPaul W. Farris.
260 ‡c1976.
300 ‡av, 238 leaves : ‡bill.
500 ‡aTypescript.
502 ‡aThesis (Ph.D.)--Graduate School of Business Administration, Harvard University, 1976.
504 ‡aBibliography: leaves 233-237.
533 ‡aPhotocopy. ‡bAnn Arbor, Mi. : ‡cUniversity Microfilms International, ‡d1982. ‡e21 cm.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing research.
650 0 ‡aAdvertising ‡xResearch.
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