Readings in physical distribution management;
the logistics of marketing.
Edited by Donald J. Bowersox, Bernard J. La Londe [and] Edward W. Smykay.

Description

Main Author

Bowersox, Donald J.

Related Names

Smykay, Edward W.
La Londe, Bernard J.

Language(s)

English

Published

[New York] : Macmillan, [1969]

Subjects

Marketing > Marketing / Management.

Physical Description

xvi, 376 p. illus. 24 cm.

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