The Commercial connection : advertising and the American mass media

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245 0 4 ‡aThe Commercial connection : ‡badvertising and the American mass media / ‡cedited by John W. Wright.
260 ⊔ ⊔ ‡aNew York : ‡bDell Pub. Co., ‡cc1979.
300 ⊔ ⊔ ‡axiii, 347 p. ; ‡c21 cm.
490 0 ⊔ ‡aA Delta book.
504 ⊔ ⊔ ‡aBibliography: p. [345]-347.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMass media ‡zUnited States.
650 ⊔ 0 ‡aAdvertising ‡zUnited States.
700 1 ⊔ ‡aWright, John W., ‡d1941-
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