Marketing channels: a systems viewpoint;
a book of readings,
edited by William G. Moller, Jr. and David L. Wilemon.
APA Citation
Moller, W. G., Wilemon, D. L. (1971). Marketing channels: a systems viewpoint: a book of readings. Homewood, Ill.: Irwin.
MLA Citation
Moller, William G, and David L Wilemon. Marketing Channels: a Systems Viewpoint: a Book of Readings. Homewood, Ill.: Irwin, 1971.
Warning: These citations may not always be complete (especially for serials).