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‡aPrestoungrange, Gordon.
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‡aStrategic issues in marketing,
‡cby Gordon Wills in association with colleagues, especially Martin Christopher [and others]
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‡aNew York :
‡bWiley,
‡c[1974]
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‡axi, 239 p.
‡billus.
‡c24 cm.
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‡a"A Halsted Press book."
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‡aIncludes bibliographical references.
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‡aMode of access: Internet.
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‡aMarketing
‡zEurope.
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‡aMarketing.
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