Strategic issues in marketing

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100 1 ‡aPrestoungrange, Gordon.
245 1 0 ‡aStrategic issues in marketing, ‡cby Gordon Wills in association with colleagues, especially Martin Christopher [and others]
260 ‡aNew York : ‡bWiley, ‡c[1974]
300 ‡axi, 239 p. ‡billus. ‡c24 cm.
500 ‡a"A Halsted Press book."
504 ‡aIncludes bibliographical references.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing ‡zEurope.
650 0 ‡aMarketing.
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