Research in the twilight zone

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100 1 ‡aHolbert, Neil, ‡d1931-
245 1 0 ‡aResearch in the twilight zone / ‡cwritten by Neil Holbert.
260 ‡aChicago : ‡bAmerican Marketing Association, ‡c1977.
300 ‡aiv, 27 p. : ‡bill. ; ‡c23 cm.
490 0 ‡aMonograph series - American Marketing Association ; 7.
504 ‡aBibliography: p. 27.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing research.
650 0 ‡aMarketing.
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