Merchandise testing as a guide to consumer buying /
by Mabel Taylor Gragg, in collaboration with Neil H. Borden ..

Description

Main Author

Gragg, Mabel Taylor, Mrs.

Related Names

Borden, Neil H. (Neil Hopper), 1895-1980, author.

Language(s)

English

Published

Boston, Mass. : Harvard University, Graduate School of Business Administration, Bureau of Business Research, [c1938]

Subjects

Commercial products > Commercial products / Testing.
Purchasing.

Note

On cover: Publication of the Graduate School of Business Administration ... Harvard University. vol. XXV, no. 6.

Physical Description

v, 84 p. ; 28 cm.

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