Cheap :
the real cost of the global trend for bargains, discounts & customer choice /
David Bosshart.

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Main Author: Bosshart, David.
Language(s): English
Published: London ; Kogan Page, 2006.
Subjects: Globalization.
Marketing.
Cost.
Discount.
Consumers' preferences.
Note: Includes index.
Physical Description: vii, 197 p. : ill. ; 23 cm.
ISBN: 0749445343
Locate a Print Version: Find in a library

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Item Link	Original Source
Limited (search only)	University of Michigan

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