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‡aPrahalad, C. K
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‡aThe fortune at the bottom of the pyramid :
‡b[eradicating poverty through profits : enabling dignity and choice through markets] /
‡cC.K. Prahalad
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‡aUpper Saddle River, NJ :
‡bWharton School Pub.,
‡cc2005
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‡axix, 401 p. :
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