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Improving survey questions :
design and evaluation /
Floyd J. Fowler, Jr.

APA Citation

Fowler, F. J. (1995). Improving survey questions: design and evaluation. Thousand Oaks: Sage Publications.

MLA Citation

Fowler, Floyd J. Improving Survey Questions: Design And Evaluation. Thousand Oaks: Sage Publications, 1995.

Warning: These citations may not always be complete (especially for serials).