The management of promotion;
consumer behavior and demand stimulation
[by] Edward L. Brink [and] William T. Kelley.

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Main Author: Brink, Edward Loren, 1918-
Related Names: Kelley, William Thomas, 1917-
Language(s): English
Published: Englewood Cliffs, N. J., Prentice-Hall [1963]
Subjects: Advertising.
Physical Description: 417 p. illus. 24 cm.
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