Management applications of retail image research /
by Eleanor G. May.

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Main Author: May, Eleanor G.
Language(s): English
Published: Cambridge, Mass. : Marketing Science Institute, 1973.
Subjects: Department stores > Department stores / Public opinion.
Consumers' preferences.
Retail trade > Retail trade / Management.
Note: On cover: Preliminary research report.
Physical Description: 63 p. ; 28 cm.
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Limited (search only)	University of Michigan

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