Industrial marketing costs :
an analysis of variations in manufacturers' marketing expenditures /
by Robert D. Buzzell and Paul W. Farris.

APA Citation

Buzzell, R. D. (Robert Dow)., Farris, P. W., Marketing Science Institute. (1976). Industrial marketing costs: an analysis of variations in manufacturers' marketing expenditures. Cambridge, Mass.: Marketing Science Institute.

MLA Citation

Buzzell, Robert D. (Robert Dow), 1933-, Paul W Farris, and Marketing Science Institute. Industrial Marketing Costs: an Analysis of Variations In Manufacturers' Marketing Expenditures. Cambridge, Mass.: Marketing Science Institute, 1976.

Warning: These citations may not always be complete (especially for serials).