Marketing strategy and management /
James A. Constantin, Rodney E. Evans, Malcolm L. Morris.

Description

Main Author

Constantin, James A.

Related Names

Morris, Malcolm L., joint author.
Evans, Rodney E., joint author.

Language(s)

English

Published

Dallas : Business Publications, 1976.

Subjects

Marketing.
Marketing > Marketing / Management.

Physical Description

xxiii, 524 p. : ill. ; 24 cm.

ISBN

0256016941

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