Innovative behavior and communication
[by] Thomas S. Robertson.

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Main Author: Robertson, Thomas S.
Language(s): English
Published: New York, Holt, Rinehart and Winston [1971]
Subjects: New products.
Diffusion of innovations.
Marketing.
Physical Description: xiv, 331 p. illus. 24 cm.
ISBN: 0030791057
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Item Link	Original Source
Limited (search only)	University of Wisconsin - Madison

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