The marketing plan in action /
edited by Elizabeth Richards [and] Monroe Mendelsohn.

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Meeting Name: Marketing Workshop of the New York Chapter of the American Marketing Association New York) (1963-1964 :
Related Names: Mendelsohn, Monroe.
Richards, Elizabeth A.
American Marketing Association. New York Chapter.
Language(s): English
Published: [New York] : New York Chapter, American Marketing Association, [1965, c1964]
Subjects: Marketing.
Physical Description: 82 p. : illus. ; 28 cm
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