Marketing theory :
distinguished contributions /
Stephen W. Brown, Raymond P. Fisk, [editors].

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Related Names: Fisk, Raymond P.
Brown, Stephen W. (Stephen Walter), 1943-
Language(s): English
Published: New York : Wiley, c1984.
Subjects: Marketing.
Note: Includes indexes.
Physical Description: xiii, 375 p. : ill. ; 25 cm.
ISBN: 0471890855
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Limited (search only)	University of Michigan

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