The practice of marketing management :
analysis, planning, and implementation /
William A. Cohen.

APA Citation

Cohen, W. A. (1988). The practice of marketing management: analysis, planning, and implementation. New York: Macmillan .

MLA Citation

Cohen, William A., 1937-. The Practice of Marketing Management: Analysis, Planning, And Implementation. New York: Macmillan , 1988.

Warning: These citations may not always be complete (especially for serials).