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‡i08/13/90 C
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‡aCohen, William A.,
‡d1937-
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‡aThe practice of marketing management :
‡banalysis, planning, and implementation /
‡cWilliam A. Cohen.
|
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‡aNew York :
‡bMacmillan ;
‡aLondon :
‡bCollier Macmillan,
‡cc1988.
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‡axix, 695 p. :
‡bill. ;
‡c24 cm.
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‡aIncludes bibliographical references and indexes.
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‡aMode of access: Internet.
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‡aMarketing
‡xManagement.
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