The practice of marketing management : analysis, planning, and implementation

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100 1 ‡aCohen, William A., ‡d1937-
245 1 4 ‡aThe practice of marketing management : ‡banalysis, planning, and implementation / ‡cWilliam A. Cohen.
260 ‡aNew York : ‡bMacmillan ; ‡aLondon : ‡bCollier Macmillan, ‡cc1988.
300 ‡axix, 695 p. : ‡bill. ; ‡c24 cm.
504 ‡aIncludes bibliographical references and indexes.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing ‡xManagement.
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DAT 1 ‡a20210926060713.0 ‡b2023-03-28T18:11:15Z
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