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Six timeless marketing blunders /
by William Shanklin.

APA Citation

Shanklin, W. L. (1989). Six timeless marketing blunders. Lexington, Mass.: Lexington Books.

MLA Citation

Shanklin, William L. Six Timeless Marketing Blunders. Lexington, Mass.: Lexington Books, 1989.

Warning: These citations may not always be complete (especially for serials).