The content analysis guidebook

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020 ‡a0761919783 ‡q(pbk. : alk. paper)
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050 0 0 ‡aHM529 ‡b.N47 2002
082 0 0 ‡a301/.01 ‡221
100 1 ‡aNeuendorf, Kimberly A.
245 1 4 ‡aThe content analysis guidebook / ‡cKimberly A. Neuendorf.
260 ‡aThousand Oaks, Calif. : ‡bSage Publications, ‡cc2002.
300 ‡axviii, 301 p. : ‡bill. ; ‡c26 cm.
504 ‡aIncludes bibliographical references (p. 247-282) and indexes.
505 0 ‡aDefining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts.
538 ‡aMode of access: Internet.
650 0 ‡aContent analysis (Communication)
650 0 ‡aSociology ‡xResearch ‡xMethodology.
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