Networks in marketing

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050 0 0 ‡aHF5415.123 ‡b.N48 1996
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245 0 0 ‡aNetworks in marketing / ‡cDawn Iacobucci, editor.
260 ‡aThousand Oaks, Calif. : ‡bSage Publications, ‡cc1996.
300 ‡axx, 442 p. : ‡bill. ; ‡c23 cm.
504 ‡aIncludes bibliographical references (p. 410-436).
538 ‡aMode of access: Internet.
650 0 ‡aPublic relations.
650 0 ‡aBusiness networks.
650 0 ‡aCommunication in marketing.
700 1 ‡aIacobucci, Dawn.
CID ‡a003091680
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