Essentials of advertising strategy /
Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
APA Citation
Schultz, D. E., Allison, A., Tannenbaum, S. I. (1996). Essentials of advertising strategy. 3rd ed. Lincolnwood, Ill.: NTC Business Books.
MLA Citation
Schultz, Don E, Anne Allison, and Stanley I Tannenbaum. Essentials of Advertising Strategy. 3rd ed. Lincolnwood, Ill.: NTC Business Books, 1996.
Warning: These citations may not always be complete (especially for serials).