Essentials of advertising strategy

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050 0 0 ‡aHF5821 ‡b.S419 1996
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100 1 ⊔ ‡aSchultz, Don E.
245 1 0 ‡aEssentials of advertising strategy / ‡cDon E. Schultz, Stanley I. Tannenbaum, Anne Allison.
250 ⊔ ⊔ ‡a3rd ed.
260 ⊔ ⊔ ‡aLincolnwood, Ill. : ‡bNTC Business Books, ‡cc1996.
300 ⊔ ⊔ ‡aix, 155 p. : ‡bill. ; ‡c27 cm
336 ⊔ ⊔ ‡atext ‡btxt ‡2rdacontent
337 ⊔ ⊔ ‡aunmediated ‡bn ‡2rdamedia
338 ⊔ ⊔ ‡avolume ‡bnc ‡2rdacarrier
500 ⊔ ⊔ ‡aIncludes index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aAdvertising. ‡0http://id.loc.gov/authorities/subjects/sh85001086
700 1 ⊔ ‡aAllison, Anne.
700 1 ⊔ ‡aTannenbaum, Stanley I.
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