The logical choice : how political commercials use logic to win votes

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100 1 ‡aHughes, Elizabeth M. B. G.
245 1 4 ‡aThe logical choice : ‡bhow political commercials use logic to win votes / ‡cElizabeth M.B.G. Hughes.
260 ‡aLanham, Md. : ‡bUniversity Press of America, ‡cc1994.
300 ‡aviii, 174 p. : ‡bill. ; ‡c22 cm.
504 ‡aIncludes bibliographical references (p. [147]-162) and index.
538 ‡aMode of access: Internet.
650 0 ‡aMass media ‡xPolitical aspects ‡zUnited States.
650 0 ‡aLogic.
650 0 ‡aVisual communication ‡zUnited States.
650 0 ‡aCommunication in politics ‡zUnited States.
650 0 ‡aAdvertising, Political ‡zUnited States.
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