Media management :
a casebook approach /
[edited] by Stephen Lacy [and others].

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Related Names
Lacy, Stephen, 1948-
Language(s)
English
Published
Hillsdale, N.J. : :L. Earlbaum Associates, Publishers, 1993.
Subjects
Mass media > Management > Case studies.
Physical Description
xiv, 391 p. : ill. ; 25 cm
ISBN
080581308X
0805806598
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