Society's impact on television :
how the viewing public shapes television programming /
Gary W. Selnow and Richard R. Gilbert.

APA Citation

Selnow, G. W., Gilbert, R. R. (1993). Society's impact on television: how the viewing public shapes television programming. New York: Praeger.

MLA Citation

Selnow, Gary W, and Richard R Gilbert. Society's Impact On Television: How the Viewing Public Shapes Television Programming. New York: Praeger, 1993.

Warning: These citations may not always be complete (especially for serials).