Ratings analysis :
theory and practice /
James G. Webster, Lawrence W. Lichty.

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Main Author: Webster, James G.
Related Names: Lichty, Lawrence Wilson.
Language(s): English
Published: Hillsdale, N.J. : L. Erlbaum Assocociates, 1991.
Subjects: Radio audiences.
Radio programs > Radio programs / Ratings > Radio programs / Ratings / Methodology.
Television viewers.
Television programs > Television programs / Ratings > Television programs / Ratings / Methodology.
Physical Description: ix, 290 p. : ill. ; 24 cm.
ISBN: 0805802398 (c)
080580949X (p)
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