The principles of advertising arrangement
[by] Frank Alvah Parsons ...

APA Citation

Parsons, F. Alvah. (1912). The principles of advertising arrangement. New York: Pub. for the Advertising men's league of New York city by the Prang company.

MLA Citation

Parsons, Frank Alvah, 1868-. The Principles of Advertising Arrangement. New York: Pub. for the Advertising men's league of New York city by the Prang company, 1912.

Warning: These citations may not always be complete (especially for serials).