Retail advertising and sales promotion /
by Charles M. Edwards, jr. ... and William H. Howard ...

Description

Main Author

Edwards, Charles Mundy, Jr.

Related Names

Howard, William H., 1906-

Language(s)

English

Published

New York : Prentice-Hall, ins, 1943.

Edition

Rev. ed.

Subjects

Retail trade.
Advertising.

Note

"First printing April, 1936 ... Revised edition, seventh printing January, 1943."

Physical Description

xxvii, [2], 723 p. incl. illus., diagrs., forms. ; 24cm.

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