The psychology of advertising;
a simple exposition of the principles of psychology in their relation to successful advertising,
by Walter Dill Scott ...

Description

Main Author

Scott, Walter Dill, 1869-1955.

Language(s)

English

Published

Boston, Small, Maynard & company, 1913.

Subjects

Attention.
Advertising.

Note

New ed., with additions & a complete index. "Fifth edition, January 1913."

Physical Description

6 p. l., 280 p. illus. 21cm.

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