Projective techniques in consumer motivation research;
a report on a panel discussion arranged by the Foundation for Research on Human Behavior for the national conference of the American Marketing Association in Milwaukee, Wisconsin, June 17, 1955.

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Corporate Author: Foundation for Research on Human Behavior.
Language(s): English
Published: [Ann Arbor], [1955?]
Note: Cover title.
Physical Description: [8] p. ; 24cm.
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