From cliche to archetype
[by] Marshall McLuhan with Wilfred Watson.
APA Citation
McLuhan, M., Watson, W. (1970). From cliche to archetype. New York: Viking Press.
MLA Citation
McLuhan, Marshall, 1911-1980, and Wilfred Watson. From Cliche to Archetype. New York: Viking Press, 1970.
Warning: These citations may not always be complete (especially for serials).