Advertising;
its principles, practice, and technique,
by Daniel Starch.
APA Citation
Starch, D. (1914). Advertising: its principles, practice, and technique. Chicago: Scott, Foresman and Company.
MLA Citation
Starch, Daniel, 1883-. Advertising: Its Principles, Practice, And Technique. Chicago: Scott, Foresman and Company, 1914.
Warning: These citations may not always be complete (especially for serials).