Pricing strategy: reconciling customer needs and company objectives

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100 1 ‡aTaylor, Bernard, ‡d1931- ‡ecomp.
245 1 0 ‡aPricing strategy: ‡breconciling customer needs and company objectives; ‡cviewpoints of leading authorities, collated and edited by Bernard Taylor and Gordon Wills.
260 ‡aLondon, ‡bStaples P., ‡c1969.
300 ‡axix, 566 p. ‡billus. ‡c26 cm.
504 ‡aIncludes bibliographies.
538 ‡aMode of access: Internet.
650 0 ‡aPricing.
700 1 ‡aPrestoungrange, Gordon
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