The art of persuasion :
a history of advertising photography /
Robert A. Sobieszek.
Description
- Language(s)
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English
- Published
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New York : H.N. Abrams, 1988.
- Summary
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Published in conjunction with a world-touring photographic exhibition, this handsome volume chronicles the evolution of advertising photography from straightforward 19th century product images, to present-day work by Bert Stern, Henry Wolf, Irving Penn and others who create an entire advertisement in a single sophisticated photograph. Print advertising can reflect social climate but is more often a trendsetter, we see here: Edward Steichen's elegantly profiled cigarette lighters, for example, or modernist patterns (Auguste Sander, Moholy-Nagy et al.) of the '20s and '30s, the more recently familiar Marlboro and Hathaway men along with Onofrio Paccione's thigh-bound necklace and Penn's lipstick ""palette.'' Sobieszek, curator of the exhibit, has had a difficult task, since much of the original material, not considered ``art,'' was lost or destroyed. Photography Book Club alternate. --
- Note
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"Published in conjunction with an exhibition organized by the International Museum of Photography at George Eastman House, and sponsored by Eastman Kodak Company, and American photographer."
- Physical Description
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208 pages :
illustrations (some color) ;
30 cm
- ISBN
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9780810923867
0810923866
9780810914698
0810914697
Viewability