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Audience ratings :
radio, television, and cable /
Hugh Malcolm Beville, Jr.

Description

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Main Author: Beville, Hugh Malcolm.
Language(s): English
Published: Hillsdale, N.J. : L. Erlbaum Associates, 1988.
Edition: Rev. ed.
Subjects: Television programs > Television programs / Rating.
Radio programs > Radio programs / Rating.
Note: Includes index.
"Including a complete account of Peoplemeter Developments."
Physical Description: xvii, 381 p. : ill., port. ; 24 cm.
ISBN: 080580174X (pbk.)
0805801758
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