Transit marketing management handbook : marketing organization

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110 1 ‡aUnited States. ‡bOffice of Transit Management.
245 1 0 ‡aTransit marketing management handbook : ‡bmarketing organization / ‡cU. S. Dept. of Transportation, Urban Mass Transportation Administration, Office of Transit Management.
260 ‡aWashington : ‡bThe Office, ‡c1975.
300 ‡aviii, 86, 5, 3 p. : ‡bdiagrs. ; ‡c27 cm.
500 ‡aBased on a study prepared by Lesko Associates in collaboration with Smith and Locke Associates entitled: A study of marketing functions in transit management organization structures.
504 ‡aBibliography: p. 1-3 (last section).
538 ‡aMode of access: Internet.
650 0 ‡aMarketing
650 0 ‡aLocal transit ‡zUnited States.
710 2 ‡aSmith & Locke Associates.
710 2 ‡aLesko Associates.
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