The economics of advertising

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040 ‡aNA ‡cCU-SC ‡dCU-SC
090 ‡aHB31.C6 v.80
035 ‡a(OCoLC)523988
100 1 ‡aSchmalensee, Richard.
245 1 4 ‡aThe economics of advertising.
260 ‡aAmsterdam, ‡bNorth-Holland Pub. Co., ‡c1972.
300 ‡axiii, 312 p. ‡c23 cm.
490 ‡aContributions to economic analysis, 80
538 ‡aMode of access: Internet.
650 0 ‡aAdvertising.
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