Kellogg on marketing /
The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor

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Related Names
Iacobucci, Dawn
J.L. Kellogg Graduate School of Management. Center for Marketing Sciences
Language(s)
English
Published
New York : Wiley, c2001
Subjects
Marketing
Physical Description
xx, 427 p. : ill. ; 24 cm
ISBN
047135399X (cloth : alk. paper)
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