Marketing /
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

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Main Author
Lamb, Charles W
Related Names
McDaniel, Carl D
Hair, Joseph F
Language(s)
English
Published
Cincinnati, Ohio : South-Western, c2002
Edition
6th ed
Subjects
Marketing > Management
Marketing
Physical Description
751 p. : col. ill. ; 29 cm. + 1 computer optical disc (4 3/4 in.)
ISBN
0324125674
0324068611 (acid-free paper)
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