International advertising :
realities and myths /
edited by John Philip Jones

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Related Names
Jones, John Philip
Language(s)
English
Published
Thousand Oaks, Calif. : Sage Publications, c2000
Subjects
Comparative advertising
Advertising media planning
Advertising
Physical Description
412 p. : ill. ; 23 cm
ISBN
0761912452 (pbk. : acid-free paper)
0761912444 (acid-free paper)
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Limited (search only)   University of California
Limited (search only)   University of California