Product publicity versus advertising :
an investigation of third-party endorsement effects : the role of content class as a contextual processing cue /
by Kirk Edward Hallahan.

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Main Author: Hallahan, Kirk.
Language(s): English
Published: 1995.
Note: Typescript.
Physical Description: 2 v. (xii, 531 leaves : ill. ; 29 cm.
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Item Link	Original Source
Limited (search only) v.1	University of Wisconsin - Madison
Limited (search only) v.2	University of Wisconsin - Madison

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