Influencing attitudes and changing behavior ;
a basic introduction to relevant methodology, theory, and applications /
[by] Philip Zimbardo and Ebbe B. Ebbesen, in collaboration with Christina Maslach

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Main Author
Zimbardo, Philip G
Related Names
Ebbesen, Ebbe B
Language(s)
English
Published
Reading, Mass. : Addison-Wesley Pub. Co., [1969]
Subjects
Persuasive Communication
Attitude change
Physical Description
ix, 148 pages ; 22 cm
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