Marketing public transportation : policies, strategies, and research needs for the 1980's / Richard K. Robinson, Christopher H. Lovelock, editors.
|Other Authors:||Robinson, Richard K. 1946-, Lovelock, Christopher H.|
Chicago, Ill. : American Marketing Association, 1980.
Local transit > Marketing.
Proceedings of a workshop sponsored by AMA and held in Boston, April 1979.
x, 104 p. ;
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