Catalog Record: Top management's role in directing, budgeting and evaluating advertising programs | Hathi Trust Digital Library

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Top management's role in directing, budgeting and evaluating advertising programs.

Language(s): English
Published: New York, N. Y. : American Business Press, c1984.
Subjects: Advertising > Management.
Industrial publicity > Management.
Physical Description: 29 p. : ill. ; 28 cm.
Original Format: Book
Locate a Print Version: Find in a library
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