Catalog Record: The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising | Hathi Trust Digital Library

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The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising, by Walter Dill Scott ...

Main Author: Scott, Walter Dill, 1869-1955.
Language(s): English
Published: Boston, Small, Maynard & Company [c1921]
Subjects: Advertising.
Psychology, Applied.
Physical Description: ix, 437 p. illus., diagrs. 23 cm.
Original Format: Book
Original Classification Number: HF5822 .S3 1921
Locate a Print Version: Find in a library
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