Catalog Record: Marketing management | Hathi Trust Digital Library

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Marketing management, by D. Maynard Phelps and J. Howard Westing.

Main Author: Phelps, Dudley Maynard.
Other Authors: Westing, J. Howard 1911-
Language(s): English
Published: Homewood, Ill. : R.D. Irwin, 1968.
Edition: 3d ed.
Subjects: Marketing > Management.
Sales management.
Marketing.
Sales executives.
Note: First ed. published in 1951 under title: Sales management: policies and procedures.
Physical Description: xv, 925 p. illus. 24 cm.
Original Format: Book
Locate a Print Version: Find in a library service is not available from this catalog. Search Worldcat
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