Marketing management, by D. Maynard Phelps and J. Howard Westing.
|Main Author:||Phelps, Dudley Maynard.|
|Other Authors:||Westing, J. Howard 1911-|
Homewood, Ill. : R.D. Irwin, 1968.
First ed. published in 1951 under title: Sales management: policies and procedures.
xv, 925 p.
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- Limited (search only) (original from University of Michigan)