Catalog Record: Need assessment : a key to user-oriented product innovation | Hathi Trust Digital Library

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Need assessment : a key to user-oriented product innovation / Knut Holt, Horst Geschka, Giovanni Peterlongo.

Main Author: Holt, Knut.
Other Authors: Geschka, Horst. , Peterlongo, Giovanni.
Language(s): English
Published: Chichester [Sussex] ; Wiley, c1984.
Subjects: New products.
Marketing research.
Physical Description: xii, 187 p. : ill. ; 24 cm.
Original Format: Book
Original Classification Number: HF5415.153 .H64 1984
ISBN: 0471903213 (U.S.) :
Locate a Print Version: Find in a library
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